Legal
Privacy & Cookie Policy
Last updated: 28 October 2026
This policy explains how PRIMECARE HOLIDAYS LTD ("Primecare Holidays", "we") handles personal data when you visit primecareholidays.com or contact us, and how we use cookies.
Who we are
PRIMECARE HOLIDAYS LTD is registered in England & Wales under company number 17538176. Our registered office is Suite 11336, 5 Brayford Square, London, E1 0SG, United Kingdom. We are the controller of the personal data described here. You can contact us about privacy at info@primecareholidays.com.
Information you give us
When you request a quote or contact us by email, telephone or WhatsApp, we receive the details you choose to share, such as your name, company, position, email address, telephone number, travel dates, number of travellers and requirements. We use this information to respond to your enquiry, prepare proposals and deliver the services you book.
Our legal basis is taking steps at your request before entering into a contract and performing that contract, and our legitimate interest in responding to business enquiries. If an enquiry involves health information (for example medical travel), we only use it with your explicit consent and only to arrange the services you ask for.
Analytics and cookies
With your consent, we use Google Analytics 4, provided by Google Ireland Limited, to understand how visitors use the site, for example which pages are viewed and how visitors arrive. Google Analytics does not run until you select "Accept" in the cookie banner. We do not use advertising cookies, and we have turned off Google signals and ad personalisation. We never send your name, email address, telephone number or the content of your enquiry to Google Analytics.
Our hosting provider, Cloudflare, also measures basic website performance and traffic without using cookies or identifying individual visitors.
| Name | Purpose | Duration | Set |
|---|---|---|---|
| _ga | Google Analytics: distinguishes visitors | 2 years | Only after you accept |
| _ga_33K5XJ85NL | Google Analytics: keeps session state | 2 years | Only after you accept |
| pc_consent | Remembers your cookie choice (browser storage) | Until you change it | Always (strictly necessary) |
You can change or withdraw your cookie choice at any time.
Sharing and international transfers
We share enquiry details only with the hotels, transport companies, guides and other suppliers needed to deliver your programme, and with service providers that host our website and email. Some providers, including Google and Cloudflare, may process data outside the United Kingdom. Where they do, we rely on recognised safeguards such as the UK International Data Transfer Addendum or the UK Extension to the EU-US Data Privacy Framework.
How long we keep data
We keep enquiry and booking records for as long as needed to respond and deliver services, and afterwards for as long as required for accounting, tax and legal purposes. Google Analytics data is kept for 14 months.
Your rights
Under UK data protection law you can ask for access to your personal data, and for it to be corrected, deleted, restricted or transferred to you or another organisation. You can object to processing based on legitimate interests and withdraw consent at any time. To make a request, email info@primecareholidays.com.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed.